On September 1, 2015, the United States Fashion Industry Association (USFIA) and Better Cotton Initiative (BCI) announced that they will collaborate to promote responsible cotton sourcing and exchange member benefits. The partnership allows BCI and USFIA to mutually benefit from each other’s expertise. BCI will provide information about supporting responsibly grown cotton to USFIA members. In turn, USFIA can support BCI members in navigating the complex sourcing issues in the United States and around the globe. Through publications, educational events and networking opportunities, USFIA will enable BCI to connect with key stakeholders across the value chain, including US and international service providers, suppliers and industry groups. The press release is available here.