Senior Director, Global Sourcing, URBN Inc.

Since her first job upon moving to New York to “get into fashion” over 20 years ago, Stefanie Rotta has been deeply immersed in the manufacturing, development, and sourcing aspects of the apparel business.

After seven years in New York representing a group of South American manufacturers, working with Doral Apparel Group, Stefanie relocated to Bolivia as Director of Business Development for Ametex S.A., a fully vertical knit supplier. Her four years there taught Stefanie manufacturing at its core, while she successfully led the mission to develop and grow a factory-direct business model with the United States. She also saw a new product line opportunity in South America, developing a line of home textiles for export, and opened that market to the United States for the factory prior to returning home.

With joining URBN in 2004, Stefanie brought her experience full-circle and her manufacturing expertise to the retail side.    She has worked intimately with the leading retailer’s three major brands and across all categories, holding successive through all stages of the process from product conception forward. In her role now, Stefanie is able to focus on long-term sourcing strategy and planning, as well as continually optimizing the company’s sourcing initiatives to the evolving demands of the retail environment. 

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