Since the pandemic, there has been a rising demand from consumers to know the origins of their products and understand how they are made. Even some of the most conscious suppliers are unable to guarantee complete custody of supply and claim with 100% certainty what fibres their products are made from.
FibreTrace® is an advanced transparency technology business that combines physical and digital traceability with the power of authentication to create irrefutable, real-time data for the global supply chain. FibreTrace® provides brands and retailers with true custody of supply, the ability to quantify and audit fibre content, and access primary impact data for all natural and man-made solutions.
Learn the true meaning of end-to-end traceability with Shannon Mercer, CEO of FibreTrace® as he presents a masterclass in transparency, identifying the importance of connecting both the physical and digital worlds.
About the Speaker:
Shannon is the Chief Executive Officer at FibreTrace®. Shannon has 15 years in leadership roles across various industries such as manufacturing, retail, construction and agriculture. Shannon’s core skill is to develop and execute tactical growth strategies and identify new business models. Possessing a leadership style that is agile and customer-focused, he is centred on business structural improvements, innovation and continual enhancement and passion for the teams he works within.
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