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just-style: Sustainable sourcing driven by investors, not consumers

By Ed Zwirn

The hold that ethical sourcing and sustainability has over the US fashion and apparel industries is being cemented more by changing investor requirements than by consumers, a major US fashion industry conference has heard.

"You don't want to rub it in the face of your consumers that they need to buy a more ethical pair of jeans," Zeke Hart, director of sustainability services for accounting firm PwC, told the 29th Annual Apparel Importers Trade and Transportation Conference in New York City last week.

Read the entire article on the just-style website.

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