Let's face it: traditional textiles are no longer competitive, and consumers are demanding more function and features in their textile and fashion products. At the same time, strict adherence to product specification and quality standards is critical, not only for your consumer's satisfaction, but also for your brand's reputation.
Louann Spirito, Director of Technical Support for Softlines for SGS Consumer Testing Services, discusses how to protect your brand by verifying textile performance claims. Louann explains Truth In Labeling and enforcement of the law, as well as reviews special claims and provides examples of hang tags. She makes a case for clear communication between the buyer and supplier.
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