Fashion and apparel retailers are challenged to meet the evolving state of consumer demand. It is no longer enough to be trend setting; brands must be ever present in the lives of consumers through lifestyle association to near-immediate access to product. Traditional ideas of getting product to stores are being replaced by near-immediate ordering from mobile access points with product receipt occurring at the consumer's preferred (and directed) location, not the brand's or retailer's.
Meanwhile, the continued shifts in sourcing and commodity pricing has challenged the current infrastructure expected to support this future engagement model. The impact is the growing pressure on brands and retailers to create a new operating model that includes real-time information flow, end-to-end value chain transparency, and supply chain flexibility to optimally meet these challenges.
But what does that new operating model look like?
Carla DeSantis, Partner in PwC's Retail and Consumer Strategy Group, discusses the challenges and opportunities for fashion and apparel retailers covering the following topics:
- Shifts in consumer expectations
- Definitions of both transparency and efficiency
- Supply chain segmentation; leverageable supply chain concepts and models that can help
- Data, systems, and infrastructure needed to support
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