Dear USFIA Members, Affiliates, & Friends:
Happy New Year!
As we start 2022, we hope this will be the year that we discover what the new normal looks like. Looking back, there is no doubt that this past year was not what anyone could have expected, especially with the continuing COVID-19 pandemic and cascading supply chain issues. Even with those shocks to the fashion industry, brands and retailers show their flexibility and ingenuity by adapting to these many challenges as well as accepting innovations that make us a more sustainable industry.
Our goal for 2022 is to do what we can to make the world a better place for our customers, our colleagues and our suppliers.
USFIA is committed to providing members with the latest trade intelligence, resources, and solutions to manage the business of the fashion industry. At Levi Strauss & Co. we rely on USFIA as an early source of intelligence. We know that the information from USFIA will come to us quickly and in a way that is easily shared within our organization to make decisions. USFIA monitors what’s happening in Washington and the trade policy landscape and provides reliable counsel on how to act on that information.
USFIA also advocates to remove barriers that impede the fashion industry’s ability to trade freely and create jobs. USFIA will continue to support the industry by playing a leading role in trade policy advocacy, in addition to offering insights on customs issues, sustainability, and smart sourcing. It is essential that brands and retailers continue to engage in Washington and articulate our view to the Hill and to the Administration to educate policymakers on the fashion industry’s contribution to the economy and employment in the United States. We will continue to make the case for the importance of free and fair trade and global supply chains, share industry best practices, and collaborate and learn from each other.
Last year USFIA continued to hold virtual member seminars and events, in addition to the crucial webinars you have come to expect. One accomplishment was to bring more policymakers to USFIA virtual events. We learned more about the outlook on key issues from forced labor to the supply chain. One of the highlights of the year was the Classification Workshop series, featuring the CBP National Import Specialists as well as our Customs Broker Partner GEODIS USA. We hope 2022 brings the opportunity to meet in person, but until then I encourage all USFIA members to stay involved and participate in USFIA’s virtual event offerings.
As we tackle the challenges ahead, we have an opportunity to think creatively about our supply chains, our products, our groundbreaking sustainability initiatives, and our stores, to become even better brands and retailers for America and for the world.
With best regards,
Chair of the United States Fashion Industry Association (USFIA)
Vice President of Public Affairs for Levi Strauss & Co.