Dear USFIA Members, Affiliates, & Friends:
Happy New Year!
As we start 2021, there is no doubt that it is more important than ever for retailers, brands and our suppliers to come together. Looking back at 2020 we dealt with the global crisis of the COVID-19 pandemic, as well as challenges close to home with the focus on racial justice and the rollercoaster of the Presidential and Congressional elections. We remain in very uncertain times – and looking at the year ahead we anticipate there will be many challenges.
Our goal for 2021 is to do what we can to make the world a better place for our customers, our colleagues and our suppliers.
The mission for USFIA is to provide members with the latest trade intelligence, resources, and solutions to manage the business of the fashion industry. At Levi Strauss & Co. we rely on USFIA as an early source of intelligence. We know that the information from USFIA will come to us quickly and in a way that is easily shared within our organization to make decisions. USFIA monitors what’s happening in Washington and the trade policy landscape, and provided reliable counsel on how to act on that information.
USFIA will continue to support the industry with advocacy on trade policy as well as expand our commitment to customs compliance counsel, expanded sustainability and smart sourcing. It is essential that brands and retailers continue to engage in Washington and articulate our view to the Hill and to the new Administration. We will continue to battle against obstacles to trade and make the case for trade liberalization and global supply chains. We will continue to share industry best practices, and collaborate and learn from each other.
With a new President and Congress, we must renew our commitment to educating our policymakers on the fashion industry and our contribution to the economy and employment in the United States, building understanding for our global value chains, and the importance of free and fair trade in the global economy. We must build champions for our industry and renew support for global trade liberalization.
Last year USFIA held more member online events and webinars than ever before with increased member participation and engagement. We hope to accomplish even more during 2021. I encourage all USFIA members to stay involved and participate.
As we tackle the challenges ahead, we have an opportunity to think creatively about our supply chains, our products, our groundbreaking sustainability initiatives, and our stores, to become even better brands and retailers for America and for the world.
With best regards,
Chair of the United States Fashion Industry Association (USFIA)
Vice President of Public Affairs for Levi Strauss & Co.