PwC’s Customs and International Trade Practice, USFIA’s Premier Partner, comprises an expansive global network of dedicated customs and international trade specialists located in over 60 countries. PwC works collaboratively with us to support our mission and activities while helping us keep our members informed about key international trade and customs issues.
As our Premiere Partner since 2015, PwC has brought the firm’s wide-ranging expertise to our members through PwC intelligence, webinars, and at USFIA seminars. Webinars with PwC have focused on many timely topics across a range of subjects including trade with Asia, the future retail outlook beyond COVID-19, the interplay between trade and ESG, and others. They also publish the highly anticipated yearly Holiday Outlook.
Click here to read PwC's thought leadership page on Retail & Consumer insights, where PwC posts their most recent publications.
| Holiday Outlook 2025 A seasonal remix: Value, meaning and generational shifts |
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Holiday shopping isn’t playing the same tune this year. PwC’s 2025 Holiday Outlook shows overall spending dipping 5% — the first notable decline since 2020 — with Gen Z cutting budgets by 23%, but baby boomers increasing their spend, and nearly 80% of gift spend happening before Cyber Monday. Travel holds steady. Gift cards top gift lists. And tech — from AI to social media — is reshaping how shoppers discover and decide. |
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