FibreTrace is USFIA’s Innovation Partner since 2025. FibreTrace® embeds traceable IDs into raw fibres, creating verified products and secure supply chain maps, in real‑time.
FibreTrace protects and empowers brands by uniting physical and digital flows in the fashion supply chain to create authentic product passports and full supply chain visibility. Our revolutionary textile verification technology allows brands to dynamically manage risk, quality, and ethical standards of materials for life, including reuse and recycling. Our patented luminescent pigment is embedded within fibers during the manufacturing process and can be detected and verified using our specialized scanning technology at any point in the supply chain, providing immediate, reliable confirmation of fiber authenticity and origin.
FibreTrace Technologies started the journey of fiber integrity with the most nuanced fiber used in the global fashion industry – cotton. A fiber that is grown in approx. 77 countries annually by approx. 20 million farmers. A fiber that is one of the oldest traded commodities on the futures market and one that crosses many geopolitical spheres covering the developing, emerging and first world countries.
Owned and developed by Cotton farmers together with their team of textile and security specialists, we understand the industry and what it takes to provide a robust fiber integrity solution for all man made and natural fibers. Learn more about FibreTrace here.
FibreTrace educates USFIA event attendees throughout the year at our in-person events.
Julianne Thibodeaux, Head of Global Commercial at FibreTrace, presented on the panel "Creative Compliance Strategies for the Fashion Industry" at USFIA's 2026 Washington Trade Symposium.
Mitch Standen, Global Head of Operations / Head of Americas, at FibreTrace, discussed the technology on the "Compliance Strategies For Brands and Retailers: Tariffs and Traceability" panel at USFIA's 2025 Apparel Importers Trade & Transportation Conference.
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