Bangladesh's readymade garment (RMG) shipments are struggling to keep pace with Vietnam, Cambodia, and Indonesia, with the trio recording growth in the US market during the first half of the 2026 calendar year.
Data analysis shows amid China's steep drop, Vietnam's gain of the top market share, as well as the steady growth of Cambodia and Indonesia, are a clear pivot by American brands toward Southeast Asia.
Bangladesh, being the second largest apparel exporter to the US, fetched $4.01 billion in the first half of 2026, down 5.58 per cent from $4.24 billion in the corresponding period of 2025, according to data released by the Office of Textiles and Apparel (OTEXA) on August 4.
Exporters attribute this decline to rising geopolitical tensions, US-Iran conflicts, and economic uncertainties.
weakening demand, which forced American consumers to prioritise essential spending and reduce apparel purchases.
Besides, Bangladesh is losing its competitiveness because of several domestic challenges, including higher energy costs, inadequate gas and electricity supply, rising bank lending rates, and increasing labour costs, all of which have pushed up overall production expenses, they note.
US apparel imports stood at $35.08 billion during January-June of 2026, marking a 7.71 per cent decline from $38.02 billion in the corresponding period of 2025.
The contraction in US retail demand has triggered major shifts across key Asian sourcing destinations.
Vietnam dethroned China as the top US apparel supplier, shipping goods worth $7.85 billion between January and June 2026, marking a modest year-on-year growth of 1.33 per cent.
Cambodia led all major supplying nations in percentage growth, with year-on-year exports expanding 12.61 per cent to $2.13 billion in this period.
Indonesia also posted gains, growing 3.67 per cent to $2.33 billion and moving ahead of India.
India registered a sharp decline in apparel shipments to the US, which dropped 25.19 per cent to $2.12 billion from $2.83 billion in the first half of last year.
China experienced a big decline, with shipments plummeting 37.65 per cent to $3.57 billion from $5.72 billion in the corresponding first six months of 2025.
Bangladesh Garment Manufacturers and Exporters Association (BGMEA) President Mahmud Hasan Khan tells The Financial Express that Vietnam and Cambodia are ahead of Bangladesh in terms of lead time and value-added products.
Though they depend on imported raw materials, they get those within the shortest possible time from China because of their geographical proximity, he notes.
Besides, Vietnam has Chinese investments, which Bangladesh failed to attract due to infrastructure bottlenecks, frequent changes in policies, and political instabilities after the 2024 uprising, the BGMEA leader explains.
Indonesia is doing better because of its manmade fibre-based garment production, Khan says.
According to a recent study by the US Fashion Industry Association (USFIA), American buyers are aggressively consolidating their supplier bases to combat compounding global supply chain disruptions and navigate rising protectionist tariffs, regulatory demands, and fluctuating transpacific freight costs.
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