USFIA’s Premier Partner PwC's U.S. 2021 Holiday Outlook is now available. In the report, PwC shares their analysis of shopping trends for U.S. consumers this holiday season based on a national survey of more than 1,000 consumers. Overall, PwC found that consumers are ready to celebrate this holiday season.
Almost 40% of all consumers said the pandemic would not affect their ability to spread holiday cheer in 2021 and 30% are planning on spending more this holiday season than they did last year. Spending is up more than 20% over last year, in the midst of the pandemic, and up 13% when compared to the pre-pandemic 2019 holiday season.
Millennials will spend the most this holiday season, and make fewer, more targeted shopping trips at local stores closer to home. While online shopping continues its dominance this year, partly due to health concerns, curbside pickup continues its upward trajectory with 44% opting for curbside pickup this year, as opposed to 35% in 2020 and 23% in 2019.
Brand trust is the #1 driver of purchasing decisions and holiday shoppers prefer companies with a strong ESG commitment.