Today we celebrate Earth Day! World leaders are focused on the environment and so is the Fashion Industry. In a statement this morning, Secretary of State Antony J. Blinken encouraged action on climate change as President Biden welcomes leaders from around the globe to the two-day Leaders Summit on Climate. "We are determined to help preserve the planet’s natural beauty and provide economic benefits for current and future generations. We can do more than just hope; we can take bold action together." said Secretary Blinken.
USFIA and our member companies are taking actionable steps and committing to sustainable initiatives in the fashion industry. Today, we would like to highlight a few of those initiatives.
Here are a few ways USFIA Members are celebrating Earth Day:
- Urban Outfitters, Inc. and Nordstrom recently announced a partnership with Fabscrap to support the organization in reducing the fashion industry’s impact on the environment. Urban will help Fabscrap expand in the mid-Atlantic by providing a new physical Fabscrap location in Philadelphia and a working capital grant. You can read more about the partnership here.
- On April 19, Levi Strauss & Co. launched their new spring campaign "Buy Better, Wear Longer" to raises awareness and speak to our shared responsibility on the environmental impacts of apparel production and consumption. “Ultimately, Levi’s® denim is meant to be worn for generations, not seasons. So we are also using this campaign to encourage consumers to be more intentional about their apparel choices: to wear each item longer, for example, to buy SecondHand, or to use our in-store Tailor Shops to extend the life of their garments,” says Jennifer Sey, Brand President. You can read more here and shop Levi's sustainably here.
- American Eagle Outfitters partnered with the Surfrider Foundation on their latest Real Good Tees collection, created using sustainably sourced cotton. One dollar from the sale of every tee (up to $25,000) will go to the Surfrider Foundation to help further their mission to protect the world’s ocean, waves, and beaches. Read more on their blog here.
- Through their partnership with Delivering Good, the Ascena Retail Group has donated $30M+ in product donations to date from all of their brands. By donating product, Ascena Retail Group helps make sure that they not only empower women and communities in need but they prevent product from going to landfill and support a circular economy. You can also check out Lane Bryant’s Sustainable Earth Day collection here.
- Lenzing is turning Earth Day into a month-long celebration. Throughout April, their #checkwhatsgood campaign is inviting shoppers to make better purchasing decisions and to discover the sustainable story behind the TENCEL™ brand logo. Read more here.
Here are a few other ways the Fashion Industry is celebrating:
- Canopy, will host an interview on Instagram Live today at 1:30 PST/ 4:30 EST. Nicole Rycroft, Founder and Executive Director at Canopy chat with Savanna Ferguson, the Executive Director of Climate Breakthrough about NextGen Solutions, Canopy's plan for saving forests and climate. This interview will be live at @climatebreakthrough IG.
- Today, Cotton Incorporated is highlighting their commitment to reducing impact through both cotton production and manufacturing. This guide enumerates the steps taken towards reducing the environmental impact of US Cotton production, how to improve cotton manufacturing, and the wide range of uses for cotton byproducts.
Looking for ways to celebrate virtually? Check out the Earth Day 2021 website.
Happy Earth Day to everyone!