From OFF THE CUFF August/September 2011 Issue
During MAGIC, USA-ITA President Julie Hughes moderated a fascinating discussion on entering and expanding in China’s fast-growing fashion retail market. Sponsored by the China Chamber of Commerce, the speakers included Chen Zhi Rong, Vice Director of the China Chamber of Commerce for Import and Export of Textiles (CCCT); Jeffry Aronnson, who has consulted with brands including Marc Jacobs, Oscar de la Renta, and DKNY on entering the Chinese market; and Celia Yang of Xiu.com, one of China’s fastest-growing luxury retail websites. The speakers provided a few essential tips to successfully growing one’s brand in China: