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By Ernie Smith

It’s a new season in the fashion trade—and a leading industry association is updating its style and trying a new name on for size.

The United States Association of Importers of Textiles and Apparel, founded in 1989 to promote global trade and fight quotas on apparel imports that the industry said were limiting its growth, now hopes that a rebranding—it changed its name earlier this month to the United States Fashion Industry Association—will help expand the group’s mission and raise its voice in Washington.

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