By Leonie Barrie

The United States Association of Importers of Textiles & Apparel (USA-ITA) has re-branded as the United States Fashion Industry Association (USFIA) to more clearly address the US apparel industry's evolving trade concerns.

The new identity and mission statement was developed over the past ten months, with input from members and the broader fashion industry - and replaces goals set in place 25 years ago when the USA-ITA was founded.

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