Nearly 80% are scaling back, and a record 15% aim to “strongly decrease” their reliance on the country, according to a U.S. Fashion Industry Association study.


Dive Brief:

  • Nearly 80% of surveyed fashion executives plan to reduce their sourcing from China over the next two years, according to the latest industry benchmarking survey from the U.S. Fashion Industry Association.

  • A record high of 15% of executives reported that their companies are planning to “strongly decrease” sourcing from China. And over 40% said they sourced less than 10% of their apparel products from China. That share represents a 10 percentage point jump from last year and 20 percentage point increase from 2019.

  • The report, a collaboration with Sheng Lu, an associate professor at the University of Delaware’s Department of Fashion & Apparel Studies, noted that “U.S. fashion companies are deeply concerned about the deteriorating U.S.-China bilateral relationship” and are accelerating their pivot from the country to mitigate risk.

Read more here.