By Tara Donaldson
If one thing’s certain, it’s that the apparel industry is facing uncertain times.
Consumers are increasingly challenging to satisfy, retailers are reeling in the face of falling foot traffic and the need innovate on an almost constant basis, and many are falling victim to bankruptcy. Add to that the political uncertainty as the U.S. gets closer to presidential elections, and the whole industry is in flux.
But all that aside, the United States Fashion Industry Association’s (USFIA) 2016 Benchmarking Study still found that sector players are optimistic about the coming five years—92 percent of those surveyed see blue (or mostly blue) skies ahead for the industry.
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