By Jasmin Malik Chua
Dr. Sheng Lu, associate professor of apparel and fashion studies at the University of Delaware said that the wider sector’s exposure to Turkey is significant but not extensive. In a benchmarking study he conducted with the United States Fashion Industry Association in 2022, he found that while 36 percent of U.S. brands reported sourcing from Turkey, the “vast majority” placed less than 10 percent of their total orders with the country. This was beginning to change, however. Roughly 20 percent of respondents said they planned to further expand sourcing from Turkey from 2022 through 2024.
“U.S. companies see Turkey, in general, as a ‘balanced’ sourcing destination in terms of speed to market, flexibility, sourcing costs and compliance risks,” Lu said.
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