By Sustainable Brands

The United States Fashion Industry Association (USFIA) is the latest organization to sign onto the CanopyStyle initiative, joining global brands such as EILEEN FISHER, H&M, Levi’s and VF Corporation in an effort to protect and conserve natural resources. Launched in 2013 by environmental non-profit Canopy, CanopyStyle aims to keep endangered forests out of the fashion supply chain by encouraging brands, designers and retailers to adopt sustainable sourcing policies and produce fabrics and textiles derived from lower-impact fibers.

“The United States Fashion Industry Association is excited to work more closely with Canopy,” said Julia K. Hughes, President of USFIA. “Several of our members are part of the CanopyStyle initiative already and we look forward to propelling Canopy’s positive impact in the rayon and viscose supply chain even further in the US marketplace.”

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