FOR IMMEDIATE RELEASE
The Better Cotton Initiative (BCI) and the United States Fashion Industry Association (USFIA) announce that they will collaborate to promote responsible cotton sourcing. As of today, BCI is an Associate Member of USFIA, and USFIA is a member of BCI.
USFIA represents the fashion industry, including textile and apparel brands, retailers, importers and wholesalers, based in the United States and doing business globally.
The Better Cotton Initiative is an NGO working with a multi-stakeholder group of organisations to support responsible cotton production worldwide.
“USFIA is thrilled to partner with BCI,” says Julia K. Hughes, President of USFIA. “Our members, which include iconic global brands and major retailers, are committed to responsible sourcing at all levels in the supply chain. By collaborating with and learning from BCI, our members will be able to enhance that commitment from literally the ground up.”
The partnership allows BCI and USFIA to mutually benefit from each other’s expertise. BCI will provide information about supporting responsibly grown cotton to USFIA members. In turn, USFIA can support BCI members in navigating the complex sourcing issues in the United States and around the globe. Through publications, educational events and networking opportunities, USFIA will enable BCI to connect with key stakeholders across the value chain, including US and international service providers, suppliers and industry groups.
“As BCI continues to expand in the US, we’re excited to join a reputable organisation like USFIA. In such a rapidly changing industry, we look forward to exploring how this partnership can enable the supply chain of the future,” says Daren Abney, Membership Engagement Manager at BCI.