On a 6 February deadline, Vogue Business reports on the recent US India Trade Deal.
Jessica Binns| February 6, 2026
India’s appeal as a sourcing destination extends beyond tariffs, and industry data suggests the country was already gaining ground before last year’s disruption. According to the US Fashion Industry Association’s 2025 Fashion Industry Benchmarking study, 77% of surveyed US fashion brands and retailers reported sourcing from India in 2025, with another 60% planning to expand sourcing through 2027. That momentum hit a speed bump when US tariffs on Indian goods exceeded 50%. Between September and November, India’s apparel exports to the US declined 16.25% year-on-year, underscoring how quickly punitive duties can suppress order flow, says Dr. A. Sakthivel, chair of India’s Apparel Export Promotion Council (AEPC).